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售價:1280  |
詳細資料ISBN：9780273786542 叢書系列：大學資訊 規格：平裝 / 712頁 / 普通級 / 單色印刷 / 6版 出版地：台灣 內容簡介 THIS TEXT OFFERS A COMPREHENSIVE INTRODUCTION TO THE THEORY AND PRACTICE OF E-BUSINESS AND E-COMMERCE MANAGEMENT. THE AUTHOR, DAVE CHAFFEY, BRINGS HIS TRADEMARKS OF AUTHORITY, CLARITY OF EXPRESSION AND TEACHING EXPERTISE TO BEAR ON A SUBJECT IN WHICH HE ACTIVELY LECTURES AND CONSULTS. POPULAR FOR ITS CUTTING-EDGE AND CONTEMPORARY COVERAGE, THIS TEXT OFFERS AN INTERNATIONAL APPROACH AND A GOOD BALANCE BETWEEN THE TECHNICAL AND MANAGERIAL TOPICS OF CENTRAL IMPORTANCE TO DEVELOPING AN UNDERSTANDING OF THIS SUBJECT. DEVELOPED FOR STUDENTS STUDYING E-BUSINESS OR E-COMMERCE AT UNDERGRADUATE OR POSTGRADUATE LEVEL, AND ALSO USED BY MANY BUSINESS MANAGERS, THIS IS THE ESSENTIAL TEXT TO KEEP PACE WITH TECHNOLOGY, STRATEGY AND IMPLEMENTATION. |
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